Have you ever noticed how often three shows up when something feels complete, balanced, or memorable? That’s not an accident — it’s brain science. Our minds love patterns, and three is the smallest number needed to create one. It’s neat, tidy, and satisfying. From stories to speeches, from marketing messages to mindset — three is powerful.
Think about it. We’re surrounded by examples: mind, body, spirit… past, present, future… even The Three Little Pigs! There’s something about that rhythm of three that just clicks. It’s simple, but it sticks.
When you’re communicating — whether you’re speaking, writing, or sharing your brand story — the power of three can help your message land and linger. Let’s explore how.
1. Three Makes It Memorable
Our brains are wired to remember patterns, and three creates just enough of one to stay in memory. That’s why Abraham Lincoln’s famous words still echo today: “Government of the people, by the people, for the people.” It’s rhythmical, balanced, and beautifully simple.
Sir Richard Branson once said, “If the best real estate is all about location, location, location — then the mantra for running the best business has got to be communication, communication, communication.” Again — three. Because when something matters, repeating it three times gives it weight and power.
2. Three Builds Connection
Whether you’re telling a story or delivering a speech, three gives your audience a comfortable rhythm to follow. Think of the setup, anticipation, and punchline in humour — without that third beat, the joke falls flat.
In storytelling, we grew up with Three Blind Mice and The Three Stooges. It’s the pattern that makes it flow — the journey from one, to two, to three that gives the story shape and satisfaction.
3. Three Brings Structure
Every great presentation follows the same formula: opening, body, conclusion. Three parts that create clarity and confidence — both for the speaker and the audience. Even when you’re crafting your message, aim for three key points. More than that and you risk overwhelm; fewer and it feels incomplete.
Try it next time you’re preparing a talk, writing a post, or sharing your expertise. Ask yourself:
- What are my three main ideas?
- How can I use three examples, or three steps, to make my message memorable?
The power of three keeps your message clear, connected, and captivating. It’s a simple principle — yet it’s one of the most effective tools in communication.
Because when you use the power of three, your audience doesn’t just hear you — they remember you.
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Remember to download your copy of 3 Keys to Successful Public Speaking
Trish Springsteen
Speaker and Confidence Coach, Get Known Be Seen Specialist
Australia’s Leading Expert in Empowering Introverts
Multi International Award Winning Mentor
Inspirational Speaker, MC
International Award Winning Best Selling Author
Host Get Known Be Seen WebTV
I Believe in You until You Believe in Yourself
Clients work with Trish because they know she can help them have the confidence and self-belief to make speaking easy. Trish typically works with small business owners, introverts, authors and advocates helping them to promote their business to be visible. Stand out and make it easy for your clients to find you.
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